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24 Essential Pages to include on Your inflatable hire website

Are you wondering what pages to include on your website and why? Here is a list of important information that should be included on your site to impress your customers, build trust and get more bookings.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful inflatable hire websites include:

1. Home Page (First Page)

This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Hire products Page

It is useful to have a separate page for your hire products and write as much detail about each as possible. Start each page with a brief summary of the item, then provide whatever information you can.

3. Contact Us Page

Include your contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mobile and landline telephone numbers, fax, email, emergency number, website address.

4. Pricing

Whenever possible include the price of your hire products. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Bouncy castles ranges between £50 - £125 per day.

5. Testimonials / Reviews

Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and hire products. Make sure the testimonials are real and if possible provide contact details (and a photo) of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

6. Frequently Asked Questions

This has proven to be a great time saver for many hire companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer's concerns that may otherwise be an obstacle to making a booking.

7. Response form such as "Subscribe" or "Enquiry" form

An absolute must if you want to build a mailing list. Most customers don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

8. On-line Magazine or Newsletter

This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your newslette (also called Ezine) in 2 different ways:

(a) Email subscribers on a regular basis, or (b) Publish it on your website.

Or both....Include information about your business, special offers and discounts or anything else that may be of interest to your customers.

9. Complementary products and services (including add-on hire products)

Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits and more Google love!

10. About Us Page.

This is a very important page as it tells your customer about who you are and why they should hire your products and trust your company. It can also feature your business hours or when they can speak to someone on the phone. Many companies also include their mission statement, details of their staff (photos, and brief biographies, ), recently completed hires (e.g corporate jobs), logo, directions. It is also useful to include details of trade organisations you belong to, and any awards you may have won.

11. Your Team.

Include pics of yourself and your team members. This helps build up trust.

12. Survey

Find out what customers think about your website, your inflatables etc.

13. Events Calendar

E.g. If you showcase your inflatables in say a local hall or sports centre, you can feature dates where and when your equipment will be displayed.

14. Tell-a-friend.

Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy

To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.

16. Privacy Policy

Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.

17. Site Map

A site map shows visitors how the site is laid out and which sections are where.

18. Copyright Information

19. Links

Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information

Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.

21. News

This can include news about your hire products or about the inflatable industry in general.

22. On-line store

An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. (Examples might be: helium balloons and party bags. When building an online store it is important to take in a number of key concepts. • Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective. • The actual process of placing the order must be simple. • Make sure you accept common and convenient methods of payment. • Continually test your store so you understand your customer's shopping experience.

23. Blog Page.

A blog is a journal or diary that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool because they help with:(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website.(c) Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.(e) Free or Low Cost 24. Photo Gallery

Don't give your customers a reason to visit your competitor's website and provide them with all the information they may possibly need or want.